What’s the Half Life …

…on alcoholic sodas?

NEW YORK (February 25, 2016) – Today, Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second national offering from Best Damn Brewing Co. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavorful, harder take on the timeless taste of cherry cola.

“Best Damn Cherry Cola continues to build our portfolio of bold, approachable and down-to earth beers,” said Rashmi Patel, vice president, share of throat, Anheuser-Busch. “We named our Cherry Cola mission, “Put a Cherry on Tap,” and our brewmasters have outdone themselves with this new brew: a delicious combination of cherry, caramel and cola notes.”

Anheuser-Busch launched Best Damn Brewing Co.—a brand platform with the mission to bring you the Best Damn thing you’ve had all day—in December 2015 with its first nationally available brew, Best Damn Root Beer. Best Damn Brewing Co. exists within the portfolio of Anheuser-Busch brands and leverages the talent of its brewmasters and its state-of-the-art brewing facilities across the U.S. to deliver great-tasting brews.

Where do you place the over/under on the Best Damn portfolio–two years? Eighteen months? I think I’d actually be surprised if this product survives to 2017. A year ago I’d never heard of Not Your Father’s Root Beer and was blissfully unaware of the tsunami of dreck that was about to overtake us. But what comes in must go out. If we bear up for a few more months, this too shall pass.

from Beervana http://beervana.blogspot.com/2016/02/whats-half-life.html