“On one side of the equation you have to have quality and consistency and that is balanced on the other side of the equation by flavor and character. There are breweries that specialize in producing high quality, very consistent beer—companies like Budweiser and Carlsberg and Heineken. They produce high quality, very consistent beer, but maybe they forgot about the other side of the equation,
from Beervana http://beervana.blogspot.com/2016/11/vignette-6-john-keeling-fullers.html
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